Mike is Co-Founder and CEO of BrightScope and responsible for the strategic vision and leadership of the company. Previously, Mike was the Co-Founder and Portfolio Manager of Alfred Capital Management LLC, an independent registered investment firm located in La Jolla, CA. He has been a Financial Advisor and Portfolio Manager since 2003. Mike is a dynamic thinker capable of developing and implementing cutting-edge business models and effective marketing strategies. He is also a proven relationship builder who excels at establishing important partnerships that can facilitate growth for a small enterprise. A noted and quoted 401k and financial expert, Mike has appeared on CNBC, ABC News, Fox Business News and in The Wall Street Journal, Forbes, BusinessWeek, Fast Company, US News and World Report, CNN/Money Magazine, SmartMoney, theStreet.com, Pensions & Investments, Employee Benefit Adviser, and The San Diego Business Journal. In addition to his work endeavors, Mike and his brother, BrightScope President Ryan Alfred, teach financial literacy to minority students through the Links Achievers Program, the Pathways to College Network, and Jack and Jill of America. Mike and Ryan also teach the Stock Market Game to high school students at Cathedral Catholic High School and San Diego High School. Mike received his bachelor's degree from Stanford University.

Ryan Alfred is Co-Founder, President, and Head of Product Development at BrightScope, an independent quantitative 401k ratings firm. He has become the BrightScope resident 401k expert having spent years pouring over and analyzing 401k filings and industry data. Previously, he was the Co-Founder and Chief Compliance Officer of Alfred Capital Management LLC, an independent registered investment firm located in La Jolla, CA. Prior to joining Alfred Capital in 2007, Ryan spent three years in wealth management. Ryan brings a strong background in financial engineering and data analysis to the team. Ryan is an expert in financial regulatory topics and is actively engaged in the debate in Washington DC about issues relating to regulation of the defined contribution plan marketplace. Ryan has been quoted in the Wall Street Journal, Employee Benefit Adviser, DC Focus and several other industry publications. In addition to his work endeavors, Ryan and his brother, BrightScope CEO Mike Alfred, teach financial literacy to minority students through the Links Achievers Program, the Pathways to College Network, and Jack and Jill of America. Ryan and Mike also teach the Stock Market Game to high school students at Cathedral Catholic High School and San Diego High School. Ryan received his bachelor's degree in Economics from Harvard University.

Dan is the Founder and Chief Operating Officer of BrightScope focusing on the day to day operations of the company. He is a 25-year HP veteran holding 5 engineering patents. During his tenure with HP he spearheaded multiple commercialization efforts for consumer software products including HP Image Zone Express and HP Smart Web Printing. He also led due diligence during HP's acquisition of www.Tabblo.com and served as integration manager post-acquisition. His experience includes managing development of embedded software, Mac Software, Windows Software and Software Quality organizations to test the solutions before they are shipped to millions of customers around the world. Dan was the original solo founder of 401k Sidekick which later became Sidekick Technologies and eventually became BrightScope. In his spare time, Dan has served two times as Chairman of the Cal Poly, San Luis Obispo Computer Science Department Industrial Advisory Committee. Dan graduated Magna Cum Laude from Cal Poly, San Luis Obispo with a degree in Computer Science. He was Valedictorian of the University of California, San Diego, Executive Program for Scientists and Engineers.