Russ Thornton

Many women simply don't get around to long-term financial planning. These are smart ladies who manage their household budget efficiently, spend responsibly, and contribute regularly to their savings. But ask them where they want to be in 10, 15 or 25 years, and whether their current savings and investments are on track to achieve those goals, and they draw a blank. Why is it, when we have a huge financial services industry centered around helping people answer these very questions, that planning for our financial future is so problematic?

I invite you to join my email newsletter where I’ll share ideas, strategies and stories about how independent women can take control of their finances and live their lives on purpose. You can expect to hear from me 2-3 times each month. And you’ll find this newsletter to be another way to communicate personally with me – just hit reply to any email you ever receive from me and I’ll get right back to you as quick as I can. And as a bonus, once you join my email newsletter, I’ll send you my Wealthcare For Women email course for free.

Many wives would just as soon leave the family finances to their husbands, but smart financial advisers don't let that happen.

The investment philosophy of Wealthcare Capital Management is based on the fundamental premise that the capital markets are continuously uncertain and that our job as managers of wealth is to manage those things which we can control. If one accepts the notion that the capital markets are uncertain, and always are, one of our primary tasks is to control the amount of capital market uncertainty that is prudent to accept for each client’s financial circumstance and the effect of that uncertainty on the funding status of each client’s unique financial needs and goals. Numerous studies, historical data and common sense, tell us that the primary driver of uncertainty is the amount of a portfolio that is allocated to risky assets, like equities. This key decision; how much of a portfolio is prudent to allocate to the risk of the equity markets; should not be taken lightly and should be based on the premise that needless risk should be avoided.

Virtually the entire financial services industry is built upon spending vast amounts of time, money and other resources on things over which we have absolutely no control – like attempting to manage investment returns. By focusing on those things you can control, however, you as a financial planner can build better, more resilient plans for your clients. Pushing or pulling on the key levers in those plans lets you adapt to changes in the market or in your clients’ circumstances – keeping you in control and ready to adapt to unforeseeable events.