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There Are No Financial "Secrets"



“A writer should have this little voice inside of you saying, ‘Tell the truth. Reveal a few secrets here.’”

--Quentin Tarantino

 “Three may keep a secret, if two of them are dead.”

--Benjamin Franklin

Let me let you in on a little secret. There aren’t any financial secrets. Nobody has the secret formula for investing in gold, options, emerging market funds in Bhutan, or pork belly futures that you don’t already know or can’t already find. There are no secret gimmicks for making you magically pay down your debt with some fancy payment system. There are no secret ways to invest in zero money down distressed real estate in Barrow, Alaska which will give you boundless income for life. There are no secrets for starting a business and making it successful which will suddenly make you cash flow positive and cause owners’ equity to soar. There are no secrets for allowing you to eat 2,000 calories per day more than you burn and not gain weight.

None. Zero. Zilch. Yet, it seems, everyone who advertises on the Internet, television, or radio has a secret that they want you to pay them money to reveal to you, and in doing so, they’ll give you a shortcut in life that will speed everything else along and make your life so great that you’ll live in a land of rainbows, unicorns, and maple-coated bacon.

Why the abundance of secrets, then (and, by the way, once a secret is shared, even for the low, low cost of $9,999, isn’t it no longer a secret)? I can answer that question in one word: marketing. Sellers want you to feel like you’re getting value for the money you’ve spent, and if you’re getting a secret, being let into an exclusive club, the [fill in the blank here] equivalent of the polo club, replete with ponies, butlers, and swank. They probably also want to upsell you on some other, better program which will cost even more money.

Truth in advertising would look something more like this...

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Jason Hull is a Fort Worth fee only, hourly financial planner who serves clients in Fort Worth, TX and Dallas, TX as well as serving clients nationwide.

<a href="https://plus.google.com/116275753988749274645/">Connect with Jason on Google+</a>

Hull Financial Planning is a Fort Worth, fee-only hourly financial advisor. The cities we serve in the Dallas-Fort Worth area include: 

Tarrant County: 
Arlington, Azle, Bedford, Benbrook, Blue Mound, Burleson, Colleyville, Crowley, Dalworthington Gardens, Edgecliff Village, Euless, Everman, Flower Mound, Forest Hill, Fort Worth, Grapevine, Grand Prairie, Haltom City, Haslet, Hurst, Keller, Kennedale, Lake Worth, Lakeside, Mansfield, Newark, North Richland Hills, Pantego, Pelican Bay, Rendon, Richland Hills, River Oaks, Saginaw, Sansom Park, Southlake, Trophy Club, Watauga, Westlake, Westover Hills, Westworth Village, and, White Settlement 

Dallas County: 
Addison, Balch Springs, Cedar Hill, Carrollton, Cockrell Hill, Combine, Coppell, Dallas, DeSoto, Duncanville, Farmers Branch, Ferris, Garland, Glenn Heights, Grand Prairie, Grapevine, Highland Park, Hutchins, Irving, Lancaster, Lewisville, Mesquite, Ovilla, Richardson, Rowlett, Sachse, Sand Branch, Seagoville, Sunnyvale, University Park, Wilmer, and, Wylie 

We also serve clients nationwide and can leverage technology to maintain our client contact and communication.


Hull Financial Planning, 2939 Crockett St. #315, Fort Worth TX 76107, (817)476-0584

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Comment   |  7 years ago from Fort Worth, TX