I'm a retirement specialist and new to BrightScope. How can I prospect 401k plans in my area? Example New York City areas?
John BrightScope has a number of tools available right from their site which you can utilize to help your marketing effort. Feel free to reach out to discuss in more detail. email@example.com
CPA's and TPA's are good ways to get a warm introduction, but you need to work on getting good relationships with them.
Contact your plan /401k provider[Fidelity, Nationwide ...]. They have a list of plans in your area that need an advisor or that you can prospect.